Article

Behind the work: using AI technology to help find missing people

English version
Author
Little Black Book Online
Publication Year
2021
Region
Asia and the Pacific
Thematic Area
Technology & Data
Topic
Identification / Advocacy
Access
Open access

The constant evolution of technology and the way that it can be adapted to suit our needs can be a revelation when it's used for good. That’s exactly what BBDO Bangkok did when it teamed up with The Mirror Foundation and production company Kunana to use Deepfake AI technology in a rather unique way that saw missing person announcements reported by the person missing.

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